Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

New Home Sales Bounce Back on Lower Mortgage Rates – Are Your Signs Out?

Falling interest rates in the closing weeks of 2023 helped to bring buyers off the sidelines and provide a boost for new home sales. Sales of newly built, single-family homes in December increased 8.0% to a 664,000 seasonally adjusted annual rate from an upwardly revised reading in November, according to newly released data by the […]

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New Home Sales Rise 12.3% in September – Do You Have Your Directional Signs Out?

It was a case of good news, bad news as new home sales increased by 12.3% in September while prices dropped sharply from a year ago, the Census Bureau said on Wednesday. Builders have been offering incentives such as mortgage buy-downs and additional upgrades to lure buyers as mortgage rates flirt with a level of […]

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Atlanta Number 1 Market to Watch According to NAR – Can the Homebuyers find you?

Strong and steady is the name of the game in the Atlanta-Sandy Springs-Roswell housing market. Not only have prices remained unchanged in the area, but building permits and consumer demand have stayed largely stable, too – despite higher mortgage rates and other headwinds. It seems the National Association of Realtors (NAR) was right to call […]

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Buyers are Turning to New Homes Due to Low Inventory. Can they find you?

Despite elevated mortgage rates averaging above 7%, single-family starts posted a solid gain in September as more buyers are turning to new homes because of a dearth of inventory in the resale market. Overall housing starts increased 7% in September to a seasonally adjusted annual rate of 1.36 million units, according to a report from […]

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Generation Z are Eager to Put Down Roots in a New Home – Can They Find You?

Generation Z (Gen Z) is eager to put down their own roots and achieve financial independence. As a result, they’re turning to homeownership. According to the latest Home Buyers and Sellers Generational Trends Report from the National Association of Realtors (NAR), 30% of Gen Z buyers transitioned straight from living under their parents’ roofs to […]

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Home sales rose as the housing market contends with excess buyer demand – Can the homebuyers find you?

The numbers: Home sales inched up for the first time in four months, even as the U.S. housing market continues to deal with a dearth of listings. Pending home sales rose by 0.3% in June from the previous month, according to the monthly index released Thursday by the National Association of Realtors. The figure exceeded expectations […]

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Interest for New Homes Strengthens – Can the Homebuyers Find Your Sales Center?

Higher interest rates have led millions of existing homeowners with mortgages under 4% to postpone plans to list their homes for sale, and for many prospective buyers, that supply vacuum has left newly built homes as the only game in town.  That is the backdrop behind the strengthening of interest for new homes. According to […]

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Home Prices Going UP or Down? Buyers are Still Purchasing – Are your signs out?

Media coverage about what’s happening with home prices can be confusing. A large part of that is due to the type of data being used and what they’re choosing to draw attention to. For home prices, there are two different methods used to compare home prices over different time periods: year-over-year (Y-O-Y) and month-over-month (M-O-M). […]

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Improved Affordability Expectations Lead to More Engaged Buyers – Are Your Signs Out?

Improvements in affordability expectations have led to an increase in the share of prospective buyers who have moved beyond just the planning phase of their home search: 56% report being actively engaged in the purchase process in the first quarter of 2023, up from 46% a quarter earlier. The share of prospective buyers actively searching […]

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Mortgage Activity Increases as Rates Fall for 5th Straight week – Can these home-buyers find you?

Per the Mortgage Bankers Association’s (MBA) survey through the week ending April 7th, total mortgage activity increased 5.3% from the previous week and the average 30-year fixed-rate mortgage (FRM) rate fell ten basis points to 6.30%. The FRM rate has fallen 41 basis points over the past month. The Market Composite Index, a measure of […]

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