Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

U.S. homeownership rate soars to an almost 12-year high – How is your traffic?

The U.S. homeownership rate soared to an almost 12-year high in the second quarter as low interest rates allowed more Americans to qualify for mortgages. The homeownership rate jumped to 67.9%, the highest since 2008’s third quarter, from 65.3% in the prior quarter, the Census Bureau said on Tuesday. The reported noted a change in […]

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Sales of new houses jump to a 13-year high – Can the homebuyers find you?

Low mortgage rates and pent up demand from buyers drove sales of new houses to a 13-year high in June, according to a government report. Builders sold 776,000 houses at an annualized and seasonally adjusted pace, a gain of 14% from the upwardly revised May gain of 19.4%, the Commerce Department said Friday in a […]

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New home construction jumps 17.3% in June – Can they find your Sales Center?

New home construction continued to recover from April’s five-year low in June as privately-owned housing starts jumped 17.3% from May at a seasonally adjusted annual rate of 1.19 million units, according to a report by the U.S Census Bureau. Despite economic disturbances caused by the COVID-19 pandemic, housing starts only fell 4% below the June […]

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Is now a good time to buy a home? Over 60% of surveyed Americans say yes – Can they find you?

Fannie Mae’s Home Purchase Sentiment Index, a composite index designed to track consumers’ housing-related attitudes, intentions and perceptions, increased nine points in June to 76.5. Although the HPSI is down 15 points year-over-year, June’s gain marked the second rise in HPSI since April’s almost record low. According to the report, 61% of Americans now believe […]

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Buyers Expecting Housing Availability to Improve – Will they be able to find you?

According to the latest Housing Trends Report (HTR), the share of prospective home buyers expecting their house search to get easier in the months ahead rose to 25% in the first quarter of 2020, up from 16% and 22%, respectively, in the first quarters of 2018 and 2019. This rise marks the third consecutive year-over-year […]

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Home listing traffic has spiked despite sales going down – Can the buyers find you?

Even though new home listings and home sales have dropped since COVID-19 hit, there are more buyers actively looking for homes online than a year ago, according to Zillow. When shelter-in-place orders went into place around mid-March, page views for Zillow for-sale listings fell as much as 19% year over year, the company said. But […]

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What Are Builders Doing to Increase Energy Efficiency? Help them find your community.

Home builders can learn how to achieve low Home Energy Rating System (HERS) Index scores by looking closer at data points captured in energy modeling software to see what trends emerge. Using all the homes registered in this energy modeling software in 2019 as an example, the most common HERS Index score was 58, and […]

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How Home Building Can Lead a Recovery by Generating Jobs – Make Sure Homebuyers Can Find You

As the U.S. economy struggles under the burden of the coronavirus pandemic, economists are discussing how a recovery might unfold once social distancing and other measures begin to succeed.  A recent NAHB article illustrates the role home building can play in a recovery by generating jobs. The article published updated estimates of the national economic […]

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Top Features First-Time Home Buyers Want – Help The Homebuyers Find You

After rising for six consecutive years (2010 to 2015), the average home size in the US has fallen steadily for the past four years (2016 to 2019).  In fact, estimates indicate the average home built in 2019 was the smallest since 2011.  This trend is evidence that builders are working to meet the demand for […]

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New Home Sales Post Strong February Reading

New home sales were solid in February before challenges associated with the coronavirus set in on the economy. Contracts for new, single-family home sales declined slightly in February by 4% to a 756,000 seasonally adjusted annual rate according to estimates from the joint release of HUD and the Census Bureau. However, this marked a 14% […]

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