Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

More Consumers Expect to Buy a House over Next 4 Months – Homebuyers are out – can they find you?

The December Household Spending Survey, published by the New York Federal Reserve Bank, showed a modest increase in household spending over the past four months, and a surge in the median expectation for year-ahead household spending to highest level since August 2015. Only 2.2% of households bought house or apartment over the past four months, […]

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Outlying Suburbs Appeal to More Home Buyers – Can the homebuyers find you?

A recent NAHB study* found that COVID-19 has impacted the housing preferences of 25% of home buyers. More specifically, the survey asked about location preferences both prior to COVID-19 and now: did buyers’ preferred location change as a result of the pandemic? Results show that a segment of home buyers have in fact shifted their […]

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First-time Buyers Comprise 43 Percent of New Home Market – Can they find your sales center?

According to the February survey for the NAHB/Wells Fargo Housing Market Index (HMI), first-time home buyers account for 43 percent of the new home market.  Weighted by builder size (single-family homes started in 2020), about two-thirds of the builders reported that more than 20 percent of their homes were sold to first-time buyers. Twenty-seven percent […]

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Mortgage credit, and the coming purchase storm – Are your signs out?

According to Joel Kan, MBA’s associate vice president of economic and industry forecasting, despite a virtually unaltered February, the housing market is in strong shape heading into the spring, with robust growth in purchase applications, home sales and new residential construction. “Expected home sales growth this year is still likely to be driven by first-time […]

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New Home Sales Edge Higher in January – Homebuyers are out – Can they find you?

After a slight slowing of sales at the end of 2020, new single-family home sales edged higher in January, increasing 4.3% to a 923,000 seasonally adjusted annual rate, according to estimates from the Census Bureau and HUD. Sales exceeded construction starts by a historic margin at the end of the summer, which necessitated an increase […]

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Experts optimistic about housing market in 2021 – The homebuyers are out in force – can they find you?

U.S. pending home sales dipped to the tune of 0.3% in December following a 2.6% drop in November, according to a report from the National Association of Realtors. It’s the fourth consecutive monthly decline, but many industry observers see big potential for the housing market in the year ahead. Contract signings rose 21.4% from December […]

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Low Mortgage Rates & Desire for Space Continue to Convert Prospective Buyers into Active Buyers – Are your signs out?

Of the 15% of American adults considering a future home purchase in the final quarter of 2020, 56% have moved beyond planning and are actively trying to find one to buy, up from the comparable 43% share a year earlier. This increase marks the fourth consecutive year-over-year rise in the share of prospective buyers who […]

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Increased Share of All-Cash New Home Sales Marks a Busier-Than-Usual Fourth Quarter – Can the homebuyers find you?

NAHB analysis of the most recent Quarterly Sales by Price and Financing published by the U.S. Census Bureau reveals that conventional loans financed the most new home sales in a fourth quarter since 2006. However, the share of sales backed by conventional loans in the fourth quarter was down 2.2 percentage points (quarter-over-quarter) to 68.6%. […]

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Steady New Home Sales at End of 2020 – Can the homebuyers find you?

After a surge in the pace of new home sales in the middle of the year, the monthly growth rate of newly built single-family home sales slowed at the end of 2020. Sales exceeded construction starts by a historic margin at the end of the summer. This necessitated an increase in starts and some slowing […]

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Housing Starts Ends 2020 Strong – Homebuyers are out – can they find you?

Total housing starts posted a 5.8 percent increase in December (1.67 million units) compared to an upwardly revised November estimate of 1.58 million units according to the joint data release from the Census Bureau and HUD. Relative to December 2019, total starts are 5.2 percent above the annual pace of 1.59 million units. Single-family starts […]

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