Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

U.S. Home-Price Growth Surges as Demand Overwhelms Supply – Are Your Signs Out?

Prices for new and previously owned U.S. homes are surging, as strong demand continues to overwhelm the housing supply. The S&P CoreLogic Case-Shiller National Home Price Index, which measures average home prices in major metropolitan areas across the nation, rose 13.2% in the year that ended in March, up from a 12% annual rate the […]

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What to Expect From the Housing Market in Summer 2021 – More Homebuyers – Can they find you?

The U.S. entered 2021 with pandemic fatigue, though it hadn’t – and still hasn’t – slowed down homebuyer activity. The first months of the year have seen rapid growth in home prices as low inventory of houses on the market combined with high buyer demand creates fierce competition in suburban areas and medium-to-small metro areas […]

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There is Growth for Townhouse Construction – Can the Homebuyers Find You?

According to NAHB analysis of the most recent Census data of Starts and Completions by Purpose and Design, townhouse construction continued at a strong pace in the first quarter of 2021. This followed the best quarter for townhouse construction in 2.5 years at the end of 2020. As housing demand has shifted to more suburban and […]

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Prospective Buyers Are Quickly Becoming Active Buyers – Are Your Signs Out?

Of the 16% of American adults considering a future home purchase in the first quarter of 2021, 63% have moved beyond planning and are actively trying to find one to buy, up from the comparable 49% share a year earlier. This increase marks the fifth consecutive year-over-year gain in the share of prospective buyers who […]

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New Single-Family Home Sales Surge in March – Can your homebuyers see your sales center?

Sales of new single-family homes in March were at a seasonally adjusted annual rate of 1,021,000, according to estimates released by the Census Bureau and the Department of Housing and Urban Development. This is 20.7% above the revised February rate of 846,000 and is 66.8% above the March 2020 estimate of 612,000. “As expected, the […]

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Spring Home-Buying Fervor in Latest MBA Survey – Homebuyers Have Their Eyes Open for a Home – Can They Find You?

Over the last month, the Mortgage Bankers Association’s (MBA) tracked 30-year fixed-rate mortgage rate continued to show elevated levels. For the week ending April 16, the average rate was 3.2%. For the same period, the MBA’s Market Composite Index (seasonally adjusted) underwent a series of declines, significantly tapering from its levels in March. It is […]

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Builder Confidence Edges Up as Strong Demand Offsets Supply-Side Challenges – Time to Get Your Signs in the Ground for New Homebuyers

Strong buyer demand pushed builder confidence up in April even as builders continued to grapple with rising lumber prices and supply chain issues and consumers faced higher home prices due to a lack inventory. The latest National Association of Home Builders (NAHB)/Wells Fargo Housing Market Index (HMI) shows that builder confidence in the market for […]

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Home Buyers’ Preferences Shift Towards New Construction – Spring is Here! Keep your Signs Out and Your Eyes Open for New Homebuyers!

According to the latest What Home Buyers Really Want*, 60% of home buyers would prefer a newly-built home over an existing home. In other words, all else equal, their first preference would be to purchase a new home. Looking at historical data shows a clear shift in preferences towards new construction in 2020. The share […]

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More Consumers Expect to Buy a House over Next 4 Months – Homebuyers are out – can they find you?

The December Household Spending Survey, published by the New York Federal Reserve Bank, showed a modest increase in household spending over the past four months, and a surge in the median expectation for year-ahead household spending to highest level since August 2015. Only 2.2% of households bought house or apartment over the past four months, […]

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Outlying Suburbs Appeal to More Home Buyers – Can the homebuyers find you?

A recent NAHB study* found that COVID-19 has impacted the housing preferences of 25% of home buyers. More specifically, the survey asked about location preferences both prior to COVID-19 and now: did buyers’ preferred location change as a result of the pandemic? Results show that a segment of home buyers have in fact shifted their […]

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