The housing market can often feel like one big puzzle. Do you buy? Sell? What’s going on with interest rates? And is it really as dire as it seems? We see reports that young people are being driven out of Boston due to high rents and lack of ability to buy homes; blue states are shown to have a severe lack of inventory, while states like Texas have seen home prices plummet. Inconsistency reigns supreme. But there is one promising trend—the increase across markets in female buyers, and empowering them, could be the key to stabilizing the market and economy at large.
Until 1974, buying a home as a single woman was almost impossible. While the Equal Credit Opportunity Act and Fair Housing Act helped to level the playing field, women continued to be less inclined to buy a home than their single male counterparts. Much of this had to do with the high wage gap and lack of employment opportunities, younger age of marriage throughout the 1980s and 1990s, and of course the high interest rates and low likelihood of securing a mortgage. In short–women had too many hoops to jump through both financially and societally. Read more on Newsweek.com
No matter who the customer, advertising is important and getting your name out there comes in many forms. In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.
One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.
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Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.
