Generation Z (Gen Z) is eager to put down their own roots and achieve financial independence. As a result, they’re turning to homeownership. According to the latest Home Buyers and Sellers Generational Trends Report from the National Association of Realtors (NAR), 30% of Gen Z buyers transitioned straight from living under their parents’ roofs to owning their own homes.
The Reasons Gen Z Want To Become Homeowners
A recent survey by Rocket Mortgage identifies some of the top motivators driving Gen Z buyers to purchase a home:
“Of those surveyed, 34% said that starting or growing their family was their main motivation to buy a home. . . . Along with growing a family comes establishing a home base.”
Another key reason the survey says Gen Z wants to buy is because homeownership can give them more stability (20.8%). That’s because buying a home allows you to stabilize what’s typically your biggest monthly expense: your housing cost. Read more on Keeping Current Matters.com.
Now more than ever, home-builders need to maximize their marketing dollars. Without a doubt, home-builders invest a lot of time, energy and resources to get potential home buyers to their new home communities. It can be difficult to know where to spend your advertising dollars for the most effective return. When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement. You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
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Find out what Atlanta’s top home builders already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
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