Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

Home sales rose as the housing market contends with excess buyer demand – Can the homebuyers find you?

The numbers: Home sales inched up for the first time in four months, even as the U.S. housing market continues to deal with a dearth of listings. Pending home sales rose by 0.3% in June from the previous month, according to the monthly index released Thursday by the National Association of Realtors. The figure exceeded expectations […]

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Interest for New Homes Strengthens – Can the Homebuyers Find Your Sales Center?

Higher interest rates have led millions of existing homeowners with mortgages under 4% to postpone plans to list their homes for sale, and for many prospective buyers, that supply vacuum has left newly built homes as the only game in town.  That is the backdrop behind the strengthening of interest for new homes. According to […]

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Home Prices Going UP or Down? Buyers are Still Purchasing – Are your signs out?

Media coverage about what’s happening with home prices can be confusing. A large part of that is due to the type of data being used and what they’re choosing to draw attention to. For home prices, there are two different methods used to compare home prices over different time periods: year-over-year (Y-O-Y) and month-over-month (M-O-M). […]

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Improved Affordability Expectations Lead to More Engaged Buyers – Are Your Signs Out?

Improvements in affordability expectations have led to an increase in the share of prospective buyers who have moved beyond just the planning phase of their home search: 56% report being actively engaged in the purchase process in the first quarter of 2023, up from 46% a quarter earlier. The share of prospective buyers actively searching […]

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Mortgage Activity Increases as Rates Fall for 5th Straight week – Can these home-buyers find you?

Per the Mortgage Bankers Association’s (MBA) survey through the week ending April 7th, total mortgage activity increased 5.3% from the previous week and the average 30-year fixed-rate mortgage (FRM) rate fell ten basis points to 6.30%. The FRM rate has fallen 41 basis points over the past month. The Market Composite Index, a measure of […]

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Is March 2023 a Good Time to Buy a New Home? Help Buyers Find You with Accurate Sign Placement.

The U.S. housing market isn’t heading to a crash, and signals suggest that a home price recovery is underway. According to real estate data company Altos Research, March 2023 begins with just 429,000 single-family homes for sale, marking the tightest home inventory since last June. The National Association of REALTORS® also reports low home inventory. […]

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Builder Confidence Uptick Signals Turning Point for Housing Lies Ahead – Can the homebuyers find you?

A modest drop in interest rates helped to end a string of 12 straight monthly declines in builder confidence levels, although sentiment remains in bearish territory as builders continue to grapple with elevated construction costs, building material supply chain disruptions and challenging affordability conditions. Builder confidence in the market for newly built single-family homes in […]

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Home Buyers are Coming Back With Lower Mortgage Rates – Can they find you?

Going from a volatile rate environment in the latter half of 2022 to a market with lower, more stabilized rates, there’s optimism spreading across the industry that buyers will come back. Just two weeks into 2023, Guaranteed Rate‘s top LO and managing director Ben Cohen has also seen an increase in inbound calls from buyers […]

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Get More HomeBuyers With Directional Signs to Your New Home Community from Accurate Sign Placement

Midwestern markets will heat up, and more friends and family members will pool their money to buy homes together in 2023, as people look for new ways to overcome the housing affordability crisis. However, that crisis will stabilize — if not improve — from its pandemic-era apex, Zillow economists predict. New construction will be focused on rental […]

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