Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

What Will The New Year Bring for Housing? The Answer May Surprise You

Just over a year ago, when I suggested to “expect a year of uncertainty mixed with the market slowly trending in favor of buyers,” that was mostly due to six ongoing trends in place at the time. These trends, including stubborn inflation (and higher mortgage rates), economic growth (or decline), the moving target of remote work, labor shortages, monetary tightening by central banks and turbulence in financial markets all came into play during the year.

Few professional economists and their armchair compatriots in homes and offices around the country would have predicted the most unexpected item of 2023: the Federal Reserve seemingly engineering a soft landing in its fight against inflation without causing a recession.

If anything, Fed Chair Jerome Powell was consistently derided for hiking rates too late and keeping them high for too long, leading in part to a semifrozen housing market with most potential sellers refusing to part with their unusually low mortgage rates.

In turn, the lowest inventory of existing homes for sale in decades helped propel a dramatic shift favoring new home builders and the incentives they could offer in the form of mortgage rate buydowns – against which most willing sellers of existing homes had little ammunition.


In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.

One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.

Accurate Sign Placement prides itself on its expertise and knowledge within the sign placement industry and has a proven marketing strategy that can work for any company location. The company is also one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation, meaning your company is protected.

Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.