Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

Rising Demand for New Construction Makes Directional Signage More Critical Than Ever

The Shift Is Real: Buyers Are Turning to New Construction for Better Value

 New construction homes have traditionally been more expensive than existing homes—but that gap is shrinking. According to Realtor.com, the price difference between new and resale homes is now at a record low, giving buyers more options than in recent years.

As a result, buyers are starting to look more favorably at new homes compared to existing ones—especially as affordability improves and incentives increase.

In fact, incentives are a big part of the shift. As noted by Joel Berner, many sellers of new homes are offering perks like closing cost assistance and mortgage rate reductions, helping lower both upfront and monthly costs.

Inventory is also evolving. The National Association of Home Builders reports a rise in smaller homes and townhomes, making new construction more accessible to budget-conscious buyers.

On top of that, mortgage rates for new homes are averaging about half a percentage point lower than resale properties, according to Realtor.com—which can translate into real monthly savings.

Bottom line: new construction is becoming more competitive, more affordable, and increasingly the smarter choice for today’s buyers. Read full article at Realtor.com.

The Power of Directional Signs

Want your community to stand out? It starts with the right signs—and the right strategy.

No matter who the customer, advertising is important and getting your name out there comes in many forms. In the competitive world of home building, it’s important to make the most of every marketing dollar. With so many options available, it can be difficult to determine where to focus your advertising efforts for the best return. That’s where Accurate Sign Placement comes in. With over 20 years of experience, Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry in Atlanta and many surrounding metro Atlanta cities.

One of the most effective and affordable options for getting your message in front of potential home buyers is through strategically placed directional signs, also known as Weekend Directionals (WEDs). These signs can help direct traffic to your sales center and generate new leads. Accurate Sign Placement offers a targeted marketing service through sign directionals that can provide brand exposure and increase traffic to your sales center.

Accurate Sign Placement prides itself on its expertise and knowledge within the sign placement industry and has a proven marketing strategy that can work for any company location. The company is also one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation, meaning your company is protected.

**Don’t miss out on the opportunity to reach quality traffic with strategically placed directional signs. Contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura to get started on your targeted marketing campaign today.**