Winner of 22 Marketing Awards including best TV Spot, Billboard, Marketing Campaign, Signs, Advertising Campaign, Brochure, and Online Banner ads to name a few.

Home Buyers are Coming Back With Lower Mortgage Rates – Can they find you?

Going from a volatile rate environment in the latter half of 2022 to a market with lower, more stabilized rates, there’s optimism spreading across the industry that buyers will come back. Just two weeks into 2023, Guaranteed Rate‘s top LO and managing director Ben Cohen has also seen an increase in inbound calls from buyers wanting pre-approval for mortgages.

While a lack of inventory still remains an issue, Cohen expects first-time buyers to come back to the market now that they’ve become more realistic with mortgage rates and rents soaring.

“I think you’re going to see a much bigger push for first-time homebuyers more than anything because of the rate lockdown effects,” Cohen said in an interview with HousingWire. “You own a home at 3% [and] you want to go buy a new home at a rate of 6%? You are probably not going to do that unless you really have to do that.”    Read more on

Now more than ever, homebuilders need to maximize their marketing dollars.  Without a doubt, homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities.  It can be difficult to know where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.  You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
Target quality traffic with strategically placed directional signs in high visibility locations from the most reliable sign placement source, Accurate Sign Placement. To get your directional signs up contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura.  The steps are as easy as 1-2-3…

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Find out what Atlanta’s top home builders  already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry. With over 20 years of experience, Accurate Sign Placement offers expertise and knowledge within the sign placement industry.   Their client base has expanded to various industries over the years with a proven marketing strategy that can work for any company location.  Accurate Signs are one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation.  That means your company is protected.  Click here to print flyer   The Accurate Sign Placement company services the city of Atlanta and many of the surrounding metro Atlanta cities in Georgia.   Call Shane today at 404-255-9960  to get started

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