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U.S. homeownership rate soars to an almost 12-year high – How is your traffic?

The U.S. homeownership rate soared to an almost 12-year high in the second quarter as low interest rates allowed more Americans to qualify for mortgages.

The homeownership rate jumped to 67.9%, the highest since 2008’s third quarter, from 65.3% in the prior quarter, the Census Bureau said on Tuesday. The reported noted a change in methodology that could have impacted the numbers: Because of the COVID-19 pandemic, in-person interviews were suspended and most of the survey was conducted by telephone, the release said.

The homeownership rate for Black Americans rose to 47%, the highest since 2008, from 44%, the report said. A year ago, the rate for Black families was the lowest ever recorded.

The rate for Hispanics increased to 51.4%, the highest in data going back to 1994, from 48.9%, the Census report said.

The cheapest financing costs on record have widened the pool of people who qualify for mortgages, said Lawrence Yun, chief economist for the National Association of Realtors. Lenders qualify applicants by the amount of the monthly payment measured against their income, and when financing costs go down the payment shrinks. Read more on Housingwire.com

Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard to know where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.  You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
Target quality traffic with strategically placed directional signs in high visibility locations from the most reliable sign placement source, Accurate Sign Placement. To get your directional signs up contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura.  The steps are as easy as 1-2-3…

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Find out what Atlanta’s top home builders  already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry. With over 20 years of experience, Accurate Sign Placement offers expertise and knowledge within the sign placement industry.   Their client base has expanded to various industries over the years with a proven marketing strategy that can work for any company location.  Accurate Signs are one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation.  That means your company is protected.  Click here to print flyer   The Accurate Sign Placement company services the city of Atlanta and many of the surrounding metro Atlanta cities in Georgia.   Call Shane today at 404-255-9960  to get started

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