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New Home Sales Solid in July, as June Numbers Strongly Revised Upward – Can the homebuyers find you?

Sales of newly built, single-family homes fell 12.8 percent to a seasonally adjusted annual rate of 635,000 units in July off a strongly revised upward reading in June, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. On a year-to-date basis, new home sales for 2019 are 4.1 percent higher than the same period in 2018.

“Builder confidence continues to trend upward as lower interest rates provide for more favorable buying conditions,” said Greg Ugalde, chairman of the National Association of Home Builders (NAHB) and a home builder and developer from Torrington, Conn.

“New home sales were sharply revised upward in June to a post-recession high annual rate of 728,000,” said NAHB Chief Economist Robert Dietz. “While we continue to see volatility in the monthly numbers, sales continue to trend in a slightly positive direction and are in line with our forecast.”

A new home sale occurs when a sales contract is signed or a deposit is accepted. The home can be in any stage of construction: not yet started, under construction or completed. In addition to adjusting for seasonal effects, the July reading of 635,000 units is the number of homes that would sell if this pace continued for the next 12 months.

The inventory of new homes for sale was 337,000 in July, representing a 6.4 months’ supply. The median sales price was $312,800. The median price of a new home sale a year earlier was $327,500. [ Read full article on NAHB.org]

Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard to know where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.

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