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More Consumers Expect to Buy a House over Next 4 Months – Homebuyers are out – can they find you?

The December Household Spending Survey, published by the New York Federal Reserve Bank, showed a modest increase in household spending over the past four months, and a surge in the median expectation for year-ahead household spending to highest level since August 2015. Only 2.2% of households bought house or apartment over the past four months, lower than the 3.8% in August. However, the average percentage of households planning to buy houses within the next four months jumped from a series low of 3.3% in August to 6.2% in December.

The Survey of Consumer Expectations (SCE) is a monthly survey of U.S. households by the New York Federal Reserve Bank. The survey collects timely information on consumers’ expectations and decisions on a broad variety of topics, including but not limited to inflation, household finance, the labor market, and the housing market. This analysis will focus on the Household Spending Survey, part of the Survey of Consumer Expectations.

The survey showed that the median increased in monthly household spending compared with a year ago retreated from 1.9% in August to 1.6% in December, but was higher than the record-low 1.0% in April. The decline was largely driven by the 40 to 60 age group and by lower income (below $50,000) households.

The share of households reported making at least one large purchase in the last four months rose slightly from 54.0% in August to 54.6% in December. Though it was still below pre-pandemic levels, the gradual growth signified that consumers were cautiously spending more as the economy reopened and more people gradually returned to work. Read full article on Eyeonhousing.org.

Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard to know where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.  You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
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Find out what Atlanta’s top home builders  already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
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