Builder Confidence Remains Solid in October – Are you getting enough traffic?

Source:  NAHB.com

Builder confidence in the market for newly constructed single-family homes remained on firm ground in October, down two points to a level of 63 on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI).
“Even with this month’s drop, builder confidence stands at its second-highest level in 2016, a sign that the housing recovery continues to make solid progress,” said NAHB Chairman Ed Brady, a home builder and developer from Bloomington, Ill. “However, builders in many markets continue to express concerns about shortages of lots and labor.”
new construction
“The October reading represents a mild pullback from a jump in September, and indicates that the housing market continues to make slow and steady gains,” said NAHB Chief Economist Robert Dietz. “Moreover, mortgage rates remain low and the HMI index measuring future sales expectations has been over 70 for the past two months. These factors will sustain continued growth in the single-family market in the months ahead.” [read article]

Sales are steady and consistent all over metro Atlanta. If you would like more homebuying traffic, make sure the homebuyers can find your sales center. Traffic numbers are up so why not use your marketing dollars effectively with directional signs to draw buyers to your new home community? Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard toknow where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.  You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.

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