81 percent of 18-29-year-olds want to buy a home – Can they find you?

Source:  NAHB.COM July 27, 2016

An overwhelming four-out-of-five Americans believe that owning a home is a good investment, according to a recent poll commissioned by the National Association of Home Builders (NAHB) to gauge public sentiment on the value of homeownership and government programs that encourage homeownership and housing production. A nationwide survey of more than 2,800 registered voters was conducted July 22-24 by the polling firm Morning Consult.
“The survey shows that most Americans believe that owning a home remains an integral part of the American Dream and that policymakers need to take active steps to encourage and protect homeownership,” said NAHB Chairman Ed Brady, a home builder and developer from Bloomington, Ill.
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Among the key findings:

  • 82 percent rate “a home for you to live in” a good or excellent investment (the highest of six choices), far ahead of the second option, retirement accounts, at 67 percent.
  • 81 percent of 18-29-year-olds want to buy a home.
  • 72 percent support the government providing tax incentives to encourage homeownership.
  • 46 percent say now is a good time to buy a home, twice the 23 percent who say it is not.
  • 36 percent would like to buy a home in the next three years. [Read full article]
New Home Sales are steady and consistent all over metro Atlanta. Homebuyers have spoken in large numbers about what they desire in a new home and the homebuilders have listened.  If you would like more homebuying traffic, make sure the homebuyers can find your sales center. Traffic numbers are up so why not use your marketing dollars effectively with directional signs to draw buyers to your new home community? Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard toknow where to spend your advertising dollars for the most effective return.  When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement.  You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.

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