Builders Confident As Market Primed to Expand in 2018 – Can homebuyers find your sales center?
Builder confidence in the market for newly-built single-family homes increased five points to a level of 74 in December on the National Association of Home Builders/Wells Fargo Housing Market Index (HMI) after a downwardly revised November reading. This was the highest report since July 1999, over 18 years ago. Builder confidence has improved in 2017 on hopes of an improved regulatory environment for firms in the residential construction sector.
Moreover, the HMI measure of home buyer traffic rose eight points, showing that demand for housing is on the rise. With low unemployment rates, favorable demographics and a tight supply of existing home inventory, we can expect continued upward movement of the single-family sector next year.
Derived from a monthly survey that NAHB has been conducting for 30 years, the NAHB/Wells Fargo Housing Market Index gauges builder perceptions of current single-family home sales and sales expectations for the next six months as “good,” “fair” or “poor.” The survey also asks builders to rate traffic of prospective buyers as “high to very high,” “average” or “low to very low.” Scores for each component are then used to calculate a seasonally adjusted index where any number over 50 indicates that more builders view conditions as good than poor.
No matter how you market your new homes to now or in the future, homebuyers must be able to find your sales center. In Atlanta, new home sales are steady and consistent all over metro area with many homebuilders hitting record numbers. If you would like more homebuying traffic, make sure the homebuyers can find your sales center. Traffic numbers are up so why not use your marketing dollars effectively with directional signs to draw buyers to your new home community?
Homebuilders invest a lot of time, energy and resources to get potential home buyers to their new home communities but sometimes it’s hard to know where to spend your advertising dollars for the most effective return. When advertising you need to cover all the bases with the new social media marketing and traditional marketing but you can add the winning edge to your marketing efforts with quality directional signs from Accurate Sign Placement. You have many buyers out looking for new homes but with traditional GPS and maps the new street names may not be available. Accurate Sign Placement will produce quality directional signs to direct the home buyers directly to your sales center.
Target quality traffic with strategically placed directional signs in high visibility locations from the most reliable sign placement source, Accurate Sign Placement. To get your directional signs up contact Accurate Sign Placement at 404-255-9960 and talk to Shane or Laura. The steps are as easy as 1-2-3…
Find out what Atlanta’s top home builders already know…. Accurate Sign Placement of Atlanta can provide you with a targeted marketing service through sign directionals, also known as Weekend Directionals (WEDs). Weekend sign directionals are an inexpensive yet effective advertising medium to generate new clients and traffic to your new home sales center. Through the placement of strategically placed signs in high visibility locations, sign directionals provide brand exposure, new leads and traffic to any advertised location.
Accurate Sign Placement is the most reliable sign placement source for the New Homes Industry. With over 20 years of experience, Accurate Sign Placement offers expertise and knowledge within the sign placement industry. Their client base has expanded to various industries over the years with a proven marketing strategy that can work for any company location. Accurate Signs are one of the few sign companies in Atlanta that is consistently covered by Workman’s Compensation. That means your company is protected. Click here to print flyer The Accurate Sign Placement company services the city of Atlanta and many of the surrounding metro Atlanta cities in Georgia. Call Shane today at 404-255-9960 to get started